QBA was started by a group of high-level executives, who with their combined knowledge and experience formed the ability to understand business's complex data to give a complete analysis. The marketing kickoff started by understanding what they offered, why and who their audience was. A new identity system was created that captured the professional, analytical, and energy industry. After the logo and color guide was developed, the brochure, letterhead etc. was designed. A new responsive website was built to meet their needs of being seen as advanced technology, and then refreshed into Wordpress recently.